United Way of Greater Rochester and the Finger Lakes Branding
United Way of Greater Rochester and the Finger Lakes Branding
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In the summer of 2021, United Way of Greater Rochester merged with six neighboring United Way regional offices to form United Way of Greater Rochester and the Finger Lakes. The expansion became an opportunity to do a massive rebrand. A new logo, brand standards, website, email and presentation deck templates were created.
Components: Logo, letterhead, folder, business cards, website templates, email templates, social ads, decks, brand standards and art direction for 6-day photoshoot
Website templates consist of simple grid layout so stories and photos can easily be uploaded. Donation and volunteer opportunities are prominently featured on homepage.
Email templates and social posts designed to showcase the expansive community that United Way embraces and to encourage staff to use simple, straightforward messaging.
Sample pages of Brand Guidelines
The communities and people served expanded from predominately urban to a mixture of urban and rural. I art directed a 6-day photoshoot of Genesee, Livingston, Monroe, Ontario, Wayne and Wyoming counties alongside photographer Matt Wittmeyer.
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