ESPYS Marketing for the V Foundation
ESPYS Marketing for the V Foundation
Embedded Files
The ESPYS is an annual awards show hosted by ESPN that recognizes athletic achievements. During the 1993 ESPYS, legendary basketball coach and ESPN reporter Jim Valvano made an iconic speech in which he announced the formation of the V Foundation for Cancer Research in partnership with ESPN. The ESPYS are an opportunity to raise awareness and funds for the V Foundation. The 2024 ESPYS marked the 10 year anniversary of ESPN reporter Stuart Scott's acceptance of the Jimmy V Award for Perserverance, an ESPYS award given out in memory of Jim Valvano. It was an ideal time for the V Foundation to promote the Stuart Scott Memorial Cancer Research Fund, which grants research focused on racial disparities in cancer outcomes as well as general cancer research led by scientists from underrepresented groups.
Serena Williams, host of the 2024 ESPYS, promoted the V Foundation on social networks. View video here.
Components: Marketing, postcards, social media, website and email banners
Sneak peek postcard encourages recipients to tune in to the ESPYS, informs them about a $75,000 match and raises awareness about the V Foundation's Stuart Scott Memorial Cancer Research Fund.
The social aspect of this campaign included Dawn Staley, former basketball player and head coach for USC Women's basketball team, is celebrated as the 2024 winner of the Jimmy V Award for Perserverance, Jim Valvano's iconic ESPYS speech, and highlighting cancer researchers funded by the V Foundation's Stuart Scott Memorial Cancer Research Fund.
Presentation of the Jimmy V Award for Perserverance at the 2024 ESPYS.
Dawn Staley accepts the award with a heartfelt speech. Watch here.
Stuart Scott's daughters Sydni and Taelor Scott, advocates for the V Foundation, presented the Jimmy V Award for Perserverance to Dawn Staley.
Personalized email headers and countdown clocks created a sense of connection and urgency leading up to the event. Stuart Scott is prominently shown alongside photos of his daughters and Jim Valvano.
A thank you postcard was sent to every donor after the ESPYS aired.
Page updated
Google Sites
Report abuse