The V Foundation launched a PSA campaign that put cancer research and its connection to the sports industry in the spotlight. The tagline "Today's cancer research is tomorrow's victory" spoke to the core of what the V Foundation does: funding the best and brightest cancer researchers to accelerate Victory Over Cancer®. Retired Duke Men's Basketball Coach Mike "K" Krzyzewski played a key role in the commercial and a series of print ads were designed to feature V Foundation ambassadors, researchers and cancer thrivers. The V Foundation marketing team worked with Connolley Partners, a marketing and advertising agency, on the strategy and creative concept behind this campaign. I provided feedback on the script,  attended the video shoot,  gave creative direction on the print ads, art directed photo shoots of the researcher featured in the print ads, designed social media posts, and resized over 130 different versions of the print ads for publications.

Components: TV, radio, print ads, social media, photoshoot